The Pizza Pilgrims Selfridges London project is our pledge and first major step in the direction of creating more sustainable pizzerias of the future.
From working with forward thinking food producers who are developing amazing innovations like hydroponic basil, regenerative wheat and organic wines to looking at the way we build pizzerias with more sustainable materials and recycled or vintage furniture. We wanted to have a complete review of every part of our pizzerias and see what we could do better but without losing creativity and fun. As well as classic dishes, there will be exclusive menu items to choose from.
This is only the beginning. We want to use our Selfridges pizzeria as a hub for innovation so that we can implement changes in all our other pizzerias!